Anne Ladonne, a Parisian mother of three, stared out of the Eurostar window at the Kent countryside, planning her London shopping list. “White sliced bread from Marks and Spencers – our equivalent, pain de mie, is not as soft. Crackers for cheese for Christmas, all-butter shortbread, and jars of Marks and Spencer’s pasta sauce.”
Ladonne, a media communications director, once saw London shopping as a chance to get “exotic” items she couldn’t find in Paris. But the pound plummeting against the euro has brought a new bargain potential, helped by Britain’s craze for discounting. “Primark pyjamas,” she mused excitedly.
Could London, once maligned for its inhumanly high prices, be undergoing an image change as a cheap shopping destination? Yesterday the pound fell to €1.12, compared with €1.50 in January 2007. British expats paid in pounds who once lived a charmed, cheaper life in France are squeezed and depressed, whereas canny French shoppers able to afford a London trip are sizing up the benefits. On Kensington High Street, the shopping haunt of many wealthy French expats, Jean-Luc Vuhal, a restaurant manager, pondered his plight.
Read the rest here: The Guardian